Summary of Long Tailed Theory

The long tailed theory is basically the way in which the market of products can increase and decrease depending on their popularity and brand. Due to the internet, big blockbuster films are unlimited and readily available as stores online can hold thousands of products in huge warehouses to be transported when ever. This is represented by the large shaded section of the graph. The short tail represents the niche products such as rare unknown bands and artistic movies which don't make it on the big screen. These films although smaller in demand have a constant flow as well as they are always available online, rather than in shops like HMV which tend to stock only the big films that will sell at the time.